Born from love, loss, and the unshakable spirit of a little girl full of life, Firè is more than an athletic wear brand — it’s a movement. Named in honor of Firepemi, whose name means “Called into goodness/greatness,” Firè empowers women to move with purpose, live boldly, and embrace every season of life with grace and grit. We understand what it means to face life’s toughest moments — and still choose to rise. That’s why we design premium, versatile workout and loungewear for women who carry fire in their souls — women who balance work, wellness, motherhood, healing, faith, and everything in between. Whether you’re breaking a sweat or catching your breath, Firè is with you — supporting every stretch, stride, and still moment with comfort, style, and strength. Join us in celebrating movement, self-care, and the power of rising again. This is more than activewear. This is Firè. Keep moving. Keep glowing. Keep the fire burning.